The #WeBelieve Fan Campaign

The U.S. Soccer Women’s National Team and Volkswagen have teamed together to launch the #WeBelieve campaign – created to bring those cheering from the stands and the players on the field closer together. Fans around the country will be able to submit their personal messages of support, thanks, and encouragement to their favorite team members before they embark on their journey to New Zealand and Australia. Messages can also be made through social media using the #WeBelieve hashtag. These messages will be shown throughout various USWNT events leading up to the major events.

“Volkswagen is excited to be part of the #WeBelieve campaign as the country unites behind the U.S. Women’s National Team on the world’s biggest stage,” said Rachael Zaluzec, Senior Vice President, Marketing and Customer Experience. “We hope these fan messages inspire the players as much as the team inspires our country, and we can’t wait to see them take the field in Australia and New Zealand.”

The Send-Off Match against Wales, presented by Visa on July 9th, will be the first showcase of the fan messages. Displayed throughout the player tunnel, video board extensions, environmental signage and more, players will be able to read encouraging messages from those who support them the most.

Fan messages will be featured across the USWNT’s digital channels during its matches against Vietnam (July 21, 9 p.m. ET), the Netherlands (July 26, 9 p.m. ET), and Portugal (Aug. 1, 3 a.m. ET), continuing the show of support as the USWNT competes for its fifth major international title. In addition to the launch of #WeBelieve, as of today fans can purchase the new 2023 USWNT Volkswagen pre-match top at the U.S. Soccer Store.